Triangle
Solving challenging marketing problems often requires "triangulation" – looking at the problem from different directions using different data sets.
Paul Bugos, Ph.D.

Paul Bugos, Ph.D., Senior Director of Marketing Research of MSP Analytics, has over 20 years of experience in both qualitative and quantitative pharmaceutical marketing research and has worked in nearly every major pharmaceutical product category. Paul has experience as both a senior manager within the pharmaceutical industry and as a consultant. He also worked at GlaxoSmithKline (then SmithKline Beecham Pharmaceuticals) for 10 years in a variety of marketing and business research roles including a position as Vice President responsible for advanced marketing analytics as well as sales operations and reporting. He has also served as a Director of the Research & Consulting Group at NDC (now Wolters Kluwer) and earlier in his career he was a consultant at Booz, Allen and Hamilton. Paul is an experienced ethnographer and demographer and has a Ph.D. in cultural anthropology from Northwestern University.

Jim Cohen, Ph.D.

Jim Cohen, Ph.D., Senior Director of Martketing Research at MSP Analytics, has over 20 years of experience in pharmaceutical marketing research and marketing. Prior to joining MSP, he worked for GlaxoSmithKline (then SmithKline Beecham) as Worldwide Group Director of Cardiovascular Products, and Worldwide Director of Rheumatology & Autoimmune Disease. Earlier, he served as Marketing Research Manager-US Antinfectives and as Senior Product Manager for GI Products in the US division. Jim also worked in the pharmaceutical marketing research practice of National Analysts, then a division of Booz-Allen & Hamilton. He currently leads MSP’s Qualitative Research Practice and Global Research Practice, and has personally conducted thousands of physician and patient IDIs and focus groups, building upon his strong background with a doctoral degree in Biology.

Kristina Birnbrauer, Ph.D

Kristina Birnbrauer, Ph.D is a Sr. Research Consultant at MSP Analytics with more than 10 years of experience in product marketing and marketing communications. She is a trained health communication researcher with expertise in quantitative and qualitative methodologies, and has worked in both inpatient and outpatient settings to administer surveys, conduct in-depth interviews and facilitate focus groups. Kristina is an expert in health behavior, persuasion and media effects and has designed and contributed to a variety of drug safety and regulatory research initiatives, as well as custom pharmaceutical research projects. Her work has been published in peer-reviewed public health and communications journals. She also presents research and health communication topics at both academic and professional conferences and reviews manuscripts for scholarly journals.

Larry Durkin, MA, MBA

Larry Durkin, MA, MBA, Sr. Research Consultant at MSP Analytics, has 20+ years of market research experience in both qualitative and quantitative methods, including secondary data analytics. Larry’s background includes graduate work in organizational psychology and marketing. Larry also spent years working on the client side supporting the launch of new franchises. He is a skilled moderator and has conducted hundreds of HCP, payer and patient interviews. He has extensive experience in quantitative research and the use of statistical techniques to unravel marketing problems, particularly in segmentation, multi-stakeholder concept/demand estimation, patient communication and HCP interaction. In addition, he has conducted global studies in Europe, South America, and Asia.

Will Nelson

Will Nelson, Research Consultant, joined MSP Analytics in July 2016. He is responsible for data analysis and client presentations for custom research projects and pharmaceutical market research studies. Will has project management experience and has designed and contributed to the development of multi-stakeholder surveys using sophisticated electronic data capture tools. He has a B.S. degree in Business Administration and Marketing from Shippensburg University and is an active member of the American Marketing Association.